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With all the focus on expanding into international markets, there is little attention paid to the effect of this type of expansion on the domestic market, already suffering from a downturn in the real estate market and a nationwide recession. As the continuing downturn in the economy spells fewer returns on the domestic market for Las Vegas, more and more organizations such as the Las Vegas Sands Corporation look to the international community to to prop up Las Vegas establishments and hotel operations companies with additional income from the overseas market. While this is a healthy attitude for any business to have, the neglect of the local market can lead to stagnation and elimination of a strong domestic revenue source.
While it remains to be seen what type of effect the overall emphasis on advertising and promotion efforts in the foreign market will have on the local domestic market, it is plain to see that the returns from the depressed American economy will continue to dwindle until the real estate market and property housing makes a comeback and begins to regain some of its value. Without a strong real estate market, the rest of the American economy, basically a house of cards, begins to crumble and cannot support itself. Until the local economy is built back up, the local gambling and gaming industries will be unable to effectively leverage the market in their favor, an important factor in the monetization of the gambling industry. Without a strong economy supporting the local area economic engine, the United States-based gambling industries in areas such as
With all this international expansion, while establishment proprietors certainly benefit from increased business, whether from international sources or domestic, it remains to be seen what type of advantages or disadvantages might exist in this type of business model for local smaller gambling establishments and venues who lack the resources to expand in this same method. Without the ability to compete in the international arena, the smaller, locally based Las Vegas hotels and casinos and the ubiquitous Las Vegas shows and attractions have little choice but to struggle along with the reduced revenue being generated from the domestic market.
